One in five top ten songs in the UK have alcohol-related lyrics, a study has revealed, fueling concerns that music is promoting an unsafe image for young people.
Researchers found that the number of chart hits containing references to alcohol has doubled in a decade - a figure rising partly due to US-imported songs.It's had a hell of an effect on teen drinking according to official National Statistics, so it has (page 137).
As well as on those adults amongst us who also still listen to pop music and subliminally take in all those harmful messages.
On this evidence, perhaps the state should start paying chart stars to sing more about brushing their teeth with a bottle of Jack, eh?
Or maybe - just maybe - humans aren't as stupid and easily malleable as our self-installed betters insist that we all are.