No Smoking Day was forgotten as desperate health lobbyists scrambled to a three line whip by whining, pleading, scaremongering and - most disgracefully - lying about minimum alcohol pricing on every media outlet they could manage.
Thanks to all of you who e-mailed or tweeted the shameful nonsense you'd seen or heard peddled as fact (special plaudits to the two who fired off complaints to the BBC) but I feel I have to pick a winner.
Runner-up for the utter garbage award goes to serial liars the BMA who claimed that minimum pricing is to be implemented in Scotland next month. But stand out liar of the whole day of astonishing mendacity must surely be Dr Hilary Jones who stated on Steve Wright's Radio 2 show that minimum pricing is not only already in force north of the border - which it most certainly isn't - but has also been proven to be a success!
Yes, he really did also say that government should be ashamed of "keeping pubs open".
Was he challenged on any of this demonstrable poppycock? Of course not, it was on "internationally respected news service", the BBC.
Truly we are living in insane times, ladies and gents.